Strategic,
Motivated,
Outcome-Driven
Leveraging over a decade of unrivaled strategic experience guiding global organizations and grassroots efforts, Modern Strategy Group consistently creates new opportunities in Northwest Arkansas. As leading experts in integrated marketing, communications and political strategies, our specialized skills and deep understanding of the regional network empower visionaries in every sector through customized solutions that strengthen reputation, amplify influence and drive new trajectories.
How Can Our Services Propel You Forward?
Modern Strategy Group offers a comprehensive suite of strategic marketing and communications services to elevate your brand:
- Brand Positioning & Messaging
- Omnichannel Media Strategy & Execution
- Reputation Management & Public Relations
- Integrated Marketing Campaigns
- Cutting-Edge Marketing Technology
MEET OUR TEAM
Led by founders Michael McCranie and Joel Edwards, Modern Strategy Group has a proven track record of achieving transformative growth for Fortune 500 brands, government initiatives, and public advocacy campaigns. We’re here to join your cause, leveraging our expertise in connecting with the right audience at the right time with the right message.
We combine cutting-edge marketing expertise with a specialized understanding of the local market dynamics.
At Modern Strategy Group, we understand that effective marketing is all about striking the perfect balance between big-picture strategy and granular local expertise. That’s why we combine our cutting-edge marketing prowess with a specialized understanding of the unique dynamics here in Northwest Arkansas.
Drawing on our firsthand experience as a local business in Northwest Arkansas, we leverage our boutique service model and innovative tools to deliver personalized marketing solutions that help our clients achieve unparalleled results right here in our own backyard. Whether you’re a local business looking to optimize your outreach or a political campaign navigating regional voter sentiment, our team has the breadth of experience to develop tailored strategies that make a real impact.
When it comes to local business marketing, we don’t just rely on generic best practices – we deeply immerse ourselves in the distinct characteristics of the Northwest Arkansas community. This allows us to pinpoint the most effective channels and messaging to forge genuine connections with your target audience. From hyperlocal SEO to hyper-targeted social media, we optimize every touchpoint to elevate your visibility and engagement within your local market.
And for political campaigns, our comprehensive understanding of regional dynamics is absolutely vital. We craft marketing strategies that speak directly to the unique concerns and priorities of your constituency, building a campaign narrative that resonates on a grassroots level.
Backed by both global expertise and localized know-how, our approach unlocks unparalleled results for businesses and campaigns of all shapes and sizes. Partner with us to elevate your impact within our community and beyond.
Let’s Elevate Your Brand.
Ready to connect?
We’d love to work with you.